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Richard Sherman, Stanford Communications Major and Super Bowl Lout

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Recently, a young student who knew I once taught communications as an adjunct (St.Mary’s College of California) asked me about the value of a communications degree.

Then Richard Sherman happened.

It was clear. You can study communications. But it doesn’t mean you’ve mastered it.

If you saw Sherman’s post-game interview with Fox Sports Erin Andrews after the NFC Championship, then you know what I mean.

The modern world has come a long way from shouting from mountaintops, smoke signals, drum beats and pigeons carrying messages. But it’s all still about communication, and understanding how ideas go from A to B in the world will help you master life.

Modern communication has made the world small, and you can communicate to our global village in picture and sound instantaneously. Sherman communicated to about 55 million (the number of people watching the Seahawk/49er game on TV).

That’s the earthquake. Now add to that the residual tsunami wave from social media and the internet, Twitter, et al.