The Law School Admission Council (LSAC) today announced that it is launching a $1.5 million integrated campaign designed to encourage racially and ethnically diverse first- and second-year college students to discover career opportunities in law and to choose a path in undergraduate school that helps them get there.
The campaign – DiscoverLaw.org – is the most recent addition to LSAC’s continuing effort to increase racial and ethnic diversity in law schools and the legal profession.
“Right now, the legal profession does not reflect the expanding diversity of our society,” said LSAC President Daniel O. Bernstine.
“Only 10 percent of the lawyers in America are African American, Latino, Asian American, or Native American. Considering that those same racial and ethnic groups comprise 33 percent of the US population, it is obvious that we need to do more to encourage diversity in the legal profession.”
The cornerstone of the DiscoverLaw.org campaign is an interactive website that features examples of the need for lawyers worldwide, access to law school experts who can answer students’ questions, profiles and advice from diverse law school graduates, and a timeline outlining steps undergraduate students can take to prepare themselves to be a successful law school applicant.
DiscoverLaw.org will be promoted to students nationwide through online and print advertising. The advertisements aim to capture students’ interest and inspire them by highlighting a variety of scenarios in which a lawyer is needed.
