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How to Avoid 12 Common Mistakes Serving Student ‘Customers’

Do you like making mistakes?

I certainly don’t.

Making mistakes are inevitable and as long as we humans exist, the opportunity for them to occur will be present.

What makes us better and allows us to minimize our mistakes is the opportunity to learn from them.

In the business industry, some employees are classified as customer-service employees. They are the brand representatives, the human face, and voice of the company. Their competence, soft skills and communication habits count tremendously toward the quality of the service they provide to their customers and impact overall customer satisfaction. In the higher education industry, these customer-service employees are faculty and staff members.

So, what are a few mistakes that can have adverse consequences for student gratification and allegiance? Below are 12 common mistakes to avoid when interacting with students. Are the faculty and staff at your institution guilty of any of them?

Wouldn’t it be wonderful if we could be at ease with making mistakes? The good news is that all of the listed mistakes are easily avoidable.

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