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Following the leader: other institutions search for the secrets of Spelman’s success – fundraising

Atlanta — The spectacular success of Spelman College’s fundraising efforts has caused many in the higher education world — particularly at the historically Black colleges and universities — to take notice. As a result, some institutions have reevaluated their own efforts to raise money.

 

“There have been a number of institutions to contact us,” said Billie Sue Schulze, vice president for institutional advancement at Spelman. “Some have called with a specific question or two, and some are actually coming to the campus to meet with us.” Some of the more frequent questions asked of Spelman include:

 

How did Spelman identify prospective major donors?:

 

What size development staff did it take to meet its goal? (Said Schulze: “People are really interested in that one.”); and

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