Fighting Surf Wars
By Reid Goldsborough
The metaphor comparing the business world to a battleground is often overused. But it’s not trite to say that a fierce struggle is raging between Web advertisers trying to capture your attention and Web consumers who want to surf unfettered.
The stakes are high. With the collapse of the dot-com economy based largely on the simple, unobtrusive banner ad, Web publishers are desperately trying to come up with other viable business models.
