Does being younger than 30 translate to a predilection for healthier eating habits?
A recent report conducted by the Nielsen Global Health and Wellness Survey offered surprising and detailed information about the culinary habits of young people. In a January 20, 2015 article, USA Today reported that the survey of more than 30,000 consumers in more than 60 nations revealed that younger consumers are far more concerned about everything from food ingredients to genetically modified food to organic foods than previous generations.
Indeed, an obsession with healthy and clean eating seems to be the order of the day.
The most health-centric group of consumers is Generation Z. These are the men and women younger than 20 years old. More than 4 out of 10 individuals polled in this group indicated that they would be willing to spend more money for healthier products as opposed to 32 percent of millennials, and 21 percent of baby boomers.
Some other findings in the poll included:
· 41 percent of Generation Z stated that they would be willing to pay more for healthier products.
· 26 percent of Generation Xers (1965-1979) stated they would pay more for healthy food.
