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Incoming Freshmen Consider Cost and Value of Degree When Choosing School

New survey reveals the top considerations for students enrolling in college for the first time.New survey reveals the top considerations for students enrolling in college for the first time.
The desires to get a good job and earn more money are playing historically high roles in incoming freshmen’s reasons for going to college. And the lack of money is also figuring more prominently in students’ choices of which college to attend.

Those are some of the key findings of a new survey released Wednesday by the Cooperative Institutional Research Program (CIRP), which is part of the Higher Education Research Institute (HERI) at UCLA.

“Incoming students persist in putting a premium on job-related reasons to go to college,” states the CIRP Freshman Survey, formally titled, “The American Freshman: National Norms Fall 2012.”

Specifically, the survey found that when it comes to reasons to attend college, getting a better job rose to an all-time high of 87.9 percent. That’s up from 85.9 percent in 2011.

“In the minds of today’s college students, getting a better job continues to be the most prevalent reason to go to college,” the survey says.

Similarly, more students than ever — 74.6 percent in 2012 versus 71.7 percent in 2011 — cited “to be able to make more money” as a reason to go to college, catapulting this reason to the fourth-highest reason and surpassing “to gain a general education and appreciation of ideas,” which is now at 72.8 percent, according to the survey.

Similarly, 81 percent of incoming students said “being very well-off financially” was a “very important” or “essential” personal goal. This is also an all-time high, rising from the 79.6 percent who said this goal was important in 2011.

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