When students started to ask whether they could be “friends” with her on Facebook, Dr. Dionne Clemons, a public relations instructor at Howard University, came up with a simple rule: Not until after graduation.
“You don’t need to see what I’m saying on Facebook,” she said.
But when Clemons found that her students had an ongoing need to consult her about how to write a cover letter or negotiate a salary, she concluded that perhaps she needed to be a little friendlier with her students on Facebook after all.
Her solution was to create a separate Facebook account under the name Your PRMentor.
Students can hit the “like” button to follow the page, as more than 200 individuals have done thus far.
Recognizing that many students also like to “tweet,” Clemons set up a similar account on Twitter, where she has more than 300 “followers.”
The veteran public relations specialist uses both accounts, which are linked, to provide “advice, guidance and counseling to help rookie public relations practitioners navigate and succeed in the industry,” the web pages for the accounts state.
