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Meet Jennifer Lynne Williams, Director of Athletics, Alabama State University

What are your responsibilities as athletic director?

I manage the day-to-day operations of the Department of Intercollegiate Athletics at Alabama State University (ASU), while elevating our brand in the community and across the Southwestern Athletic Conference (SWAC). I champion for my student-athletes and coaches, so that they can afford a top-notch experience while attending ASU.

My ultimate goals are: (1) to be an ambassador for ASU student-athletes, preparing them for life after sport; (2) provide support to my coaches/staff; (3) generate revenue and increase alumni engagement; and (4) make my president’s life easier!

What is the most satisfying thing about your work with student-athletes?

Seeing them accomplish their goals and experience success is the most rewarding part of my job. I love supporting my student-athletes while they win championships and when they land that dream job or internship after graduation.

How does diversity come into play in your role?

As the athletic director, I am very intentional about promoting inclusive excellence and equity throughout my department. Having diverse perspectives only makes your team stronger. Even though I work at a Historically Black College/University (HBCU), it’s important that our coaches and student-athletes understand the importance of diversity.

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