PORTLAND Ore.
Adidas just did it again.
Texas A&M has signed a contract with Adidas, the company
told The Associated Press on Monday. This is the second major university in
less than a week to end its relationship with Nike Inc. and move on with Adidas
AG.
“We believe college sport is very important,” said
Erich Stamminger, president and chief executive officer of the Adidas brand.
The terms of the contract were not immediately available.
“We’re thrilled to be working with Adidas,” said
Drew Martin, assistant athletic director for branding and creative development
at Texas A&M.
Earlier this month, the University
of Michigan ended its relationship
with Nike and signed an eight-year contract with Adidas. The Adidas deal was
valued at $60 million in cash and merchandise, plus a $6.5 million signing
bonus the company’s largest university deal to date.
