Welcome to The EDU Ledger.com! We’ve moved from Diverse.
Welcome to The EDU Ledger! We’ve moved from Diverse: Issues In Higher Education.

Create a free The EDU Ledger account to continue reading. Already have an account? Enter your email to access the article.

Bethune-Cookman Marching Band to be Featured in Superbowl Commercial

Bethune-Cookman Marching Band to be Featured in Superbowl Commercial 

ATLANTA

      After closing the show last Saturday at what is billed as the Super Bowl of Black college marching bands before a Georgia Dome sellout crowd, Bethune-Cookman College’s “Marching Wildcats” can look forward to more Super exposure next weekend.

In each case, the band gives thanks to a different car company.

      Saturday’s Battle of the Bands, sponsored by Honda, drew a sellout crowd of 64,800 to the Georgia Dome, the first sellout in the four years of the event.

      Ten marching bands from historically Black colleges marched their high-stepping routines. The program started with the smallest band — Central State (Ohio) University — and ended with Bethune-Cookman, from Daytona Beach, Fla.

      “When everything is over, every band wants to leave with people talking about their band,” said Bethune-Cookman band director Donovan Wells. “You want to leave here with bragging rights.”