Did you see Delaware’s Joe Flacco best University of Nevada Reno’s Colin Kaepernick in Super Bowl XLVII?
When was the last time Delaware could lift its head so proudly in super prime time? Or University of Nevada Reno, for that matter?
We usually don’t want to admit it, but the Super Bowl is the best public relations for higher education in America.
I’m sure you’d rather see your school heralded for some breakthrough in physics, or some new interpretation of the Dead Sea Scrolls, or perhaps some arcane academic award that even your PR department yawns about.
But considering how companies paid up to $4 million for a 30-second commercial during the CBS telecast, I’m sure you’d settle for an association with the star of the biggest media magnet in the world.
In Super Bowl XLVII, Delaware had the MVP of the whole show, and it didn’t cost a dime.
This year, the perennial college powers were well-represented.
