LITTLE ROCK, Ark. — When Arkansas voters narrowly rejected legalizing medical marijuana four years ago, it was a relief to the social conservatives who had mounted a last-ditch effort to kill a measure whose momentum had surprised many in this Bible Belt state. With two competing proposals on the ballot, opponents don’t want to be taken by surprise this time and are trying to learn the lessons from the last fight over medical pot.
A split among advocates of medical cannabis, a governor who’s taking a more prominent role and a lineup of the state’s most powerful lobbying groups are helping opponents as they ramp up their campaign against both measures. The big question that remains is whether that organizational strength will be enough to fight an idea that’s gaining support nationally and even in conservative states like Arkansas.
The multi-front battle Republican Gov. Asa Hutchinson is waging against the proposals was on display last week. Hutchinson, the former head of the federal Drug Enforcement Administration, and GOP Lt. Gov. Tim Griffin attacked the measures from a business standpoint, saying legalization would hurt the state’s economic development efforts and hamper companies that want to ensure a drug-free workplace.
“It will not help us in the direction we need to go in Arkansas in terms of increased economic success in this state,” Hutchinson said.
Hutchinson has stepped up his criticism of the measures in recent weeks. Last month, he lined up some of the state’s top doctors as he warned against making medical decisions in the voting booth. He’s also claimed that the cost of regulating the drug and enforcing restrictions would be a drain to the state if either proposal passes, a theme he indicated he’ll likely continue to make leading up to the Nov. 8 election.
Hutchinson and other medical marijuana opponents, including the state Chamber of Commerce and the Arkansas Farm Bureau, are trying to expand their attack lines beyond four year ago. Then, social conservatives focused almost exclusively on an anti-marijuana message and said the move would open the door to recreational use of the drug.
“The grass-growers and dope dealers would be in charge,” a narrator said in a TV ad that opponents aired in 2012. “Arkansas doesn’t need a state filled with stoned-out zombies, or the criminal activities that come from legalizing controlled substances.” The ad, which at one point showed a black actor sitting at a table with guns and filling bags with marijuana, drew complaints from medical cannabis supporters who called the imagery racist and misleading.














